Excessive packaging

Excessive packaging refers to the over-investment in the packaging of products driven by a momentary economic interest, resulting in excessive packaging of the product. Its manifestations are as follows: too many layers, improper materials, improperly designed structures, excessive surface decoration, excessive packaging functions, high packaging costs, packaging with high-end daily necessities.

Ovete-pack-mgOrexcessivepacking, also known as over- or over-packaging. Usually refers to the use of 刁: the value of the materials and materials of the package is too much or too much compared to the product itself. At present, developed countries are trying to solve the problem of packaging pollution, saving resources and overpacking reform as a way to green packaging. The United Kingdom launched the “Packaging is a stripped thing” campaign and called for no longer pursuing over-packaging: Japan is a country that pays much attention to etiquette, and it has also started a simple and fashionable packaging to save packaging materials and costs; the United States, Canada and other countries believe that "Overpacking is pollution of the environment." While excessively consuming resources, it also produces a lot of pollution. In the Canadian market, 50% of liquid milk is packaged in plastic bags, reducing 3,000 tons of solid waste annually. China's cities such as Beijing and Shanghai and Hong Kong also began to use simple packaging on daily necessities to reduce costs and reduce environmental pollution. In short, excessive packaging from the material itself does not necessarily contain toxic substances that affect the environment, but from the perspective of saving resources and reducing packaging waste, it is necessary to promote over packaging.

Packaging is moderated

“Appropriate packaging” is a reflection of the proper and appropriate role of packaging, and refers to a reasonable and appropriate package of goods. That is, the protection function is proper, the use of materials is appropriate, the volumetric capacity is appropriate, the cost is reasonable, and the labeling is complete. Therefore, "appropriate packaging" is proposed from the front and seeking comprehensiveness. This has a wide range of meanings and precise and feasible constraints. Moreover, its role, benefits and packaging costs are basically coordinated and balanced. Conversely, packaging that goes beyond this state is called "overpackaging."

"Moderation" refers to reference to the rules that foreign countries have already adopted. If appropriate, suitable and so on. Its meaning is more general, abstract, and difficult to measure and evaluate. For this reason, we have set a quantity and degree requirement index in light of the national conditions. Therefore, we chose to set it as "moderate." In order to advocate appropriate packaging and oppose various forms of “over-packaging” behavior, packaging is in line with the objective of protecting the goods, facilitating circulation, facilitating the use, and promoting sales, and achieving the purpose of rationalizing and reducing packaging and protecting the environment. The status of "excessive packaging" has emerged, and we propose the development goals for the appropriate degree of commodity packaging in the future:

Customization of commodity packaging and customs. By reassessing the management, customs, awareness, etc. of the "appearance gift package that presents gifts," the role of packaging becomes more practical.

Reduction of commodity packaging. Under the basic principle of not impairing the function of the packaging of goods, efforts have been made to make the packaging lightweight, adopt simple packaging, reduce the space volume ratio, use the smallest packaging, and play the greatest role of the packaging. Environmental adaptation of product packaging. Through the recycling of packaging materials and the ease of handling measures, the cost and environmental load of disposal waste generated by packaging to a certain extent are kept to a minimum. The appropriate “standard packaging” of packaging is based on the coordination of the role and cost of the packaging of the goods. The specific criteria for formulating "moderate packaging" is the use of appropriate packaging methods and packaging materials for production enterprises. Developing "moderate packaging" is extremely important.

Space volume rate. With reference to the experience of some developed countries, it is advisable to control the upper limit at 20%.

Package fee rate. With reference to the experience of some developed countries, it is advisable to control below 15% as the upper limit index; the above-mentioned space volume ratio and packaging fee ratio can be used as reference by the relevant departments of our country in determining the concept of “moderate packaging” and formulating the “moderate packaging” standard.

Simplified packaging

Try to simplify the packaging. Excessive packaging causes waste of resources and also causes unnecessary environmental pollution. Some developed countries have successively introduced some laws and regulations, such as the United States has imposed a regulatory limit on luxury packaging, heavy penalties for excessive packaging super mountain requirements, which forced J's home to simplify packaging. Japan even proposed the idea of ​​"zero packaging."

At present, simplified packaging has become popular in countries all over the world. For example, Hewlett-Packard of the United States uses new cardboard boxes to pack new computers and is welcomed by consumers. The cosmetics industry also allows consumers to return used packaging when they buy cosmetics, giving them a large rebate that benefits both parties: Beijing, China, is governing white pollution, promoting the use of reusable cloth pockets instead of disposable consumer plastic bags, and it has become a new social fashion. Simplifying the new trend of packaging can greatly reduce packaging waste and protect the ecological environment.

About the "misunderstandings" of overpacking Whether in capitalist or socialist terms, the value of goods is value-added (produced) in the production process, and is achieved in the circulation process. The packaging of goods is a continuation of the production process. Of course, the packaging process is also a value-added process. It is precisely because packaging will increase the value of goods, so in the fierce market economy competition, in the rapidly changing commodity information society, this part of the packaging has become increasingly important, and this link has increasingly attracted the attention of commodity producers and operators. Even in order to win the competition in the market competition to attract consumers; competing brains, in the "packaging" to make a fuss, excessive packaging as a means to extract high profits. Violation of the law of value laws has distorted the market economic order and harmed the interests of consumers. For a long time, the problem of excessive packaging of goods (also known as overly deceptive packaging, misleading packaging, etc.) existing in the society is worrying and confusing. It has been observed that the main misunderstandings of commodity packaging include the following two aspects.

In order to win the favor of consumers, luxury packaging has changed from rough machining in the past to finishing, from simple packaging (rough packaging) to hard packaging (precision packaging), and from extensive management to fine management, which is the production and management of goods. The inevitable phenomenon and development trend are also signs of a maturing market economy. However, in the course of this development, an abnormal packaging phenomenon has also occurred at the same time. One of its main manifestations is luxury packaging. The so-called "luxury packaging", from the point of view of value composition, is the cost of commodity packaging is much higher or greater than the cost of the value of the use of goods, ranging from several times, as many as ten or more times, or even more.

Collocation packaging

In recent years, due to intensified market competition, the packaging of commodities has also been revamped. Collocation packaging is one of the new “inventions”. For example, in a moon cake last year, there was a golden box with a gold fork and a silver knife. The Ming side sold moon cakes, and secretly sold high-end cutlery. A moon cake box with such a combination, identity doubled, priced at 1376 yuan. The more expensive packaging package than I do not know how many species, is a typical "hanging sheep, selling dog meat." The working-class consumers scoff at it. It can be seen that collocation packaging has deviated from the normative market economic order, contributed to social unhealthy practices, and poisoned the market atmosphere.

False packaging False packaging is unfair competition in the current market circulation. Especially in the context of economic globalization, market competition has become increasingly fierce, and many illegal operators have used false packaging as an important means to obtain maximum profits. False packaging is first aimed at brand-name products.

False packaging is a kind of "contamination of packaging." Any counterfeit product is a name-brand product that has a well-known image, has a high reputation, has a broad market, and has a good image in consumers' minds.

The typical phenomenon of false packaging - "void", "void" in the packaging is a typical phenomenon of false packaging, can be found in the packaging of many goods, especially prominent in the gift packaging, "virtual" packaging concept: the so-called Commodity packaging "void" means that the proportion of packaged goods in the whole package is relatively small, and the entire package cavity is hollow, resulting in complete inconsistency between the physical and visual observations in the goods.

Many countries have formulated stringent management regulations and related laws on production and packaging. The packaging cost cannot exceed 15% to 30% of the product's value, and the packaging cannot be more than one-tenth of the volume of the packaged product. If the packaging cost and volume exceeds the standard, it should be formulated as a "commercial fraud" that infringes consumer rights.

(Chen Xirong)
China Packaging News

Basic Info

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