The competition in the paper packaging market is increasingly fierce. The competitiveness of domestic enterprises needs to be improved.

[ppzhan Abstract] Paper packaging, as the main packaging material in China's packaging industry, has always played an important role in the development of the industry. Nowadays, under the influence of environmental protection, paper packaging has become the scent of the packaging industry. As a developmental packaging market in China, many foreign companies have entered, which requires state-owned enterprises to enhance their competitiveness and promote the development of the industry.

There are many products in the paper product packaging industry, mainly corrugated paper, honeycomb paper and embossed paper. The paper packaging derived from these three categories includes cartons, cartons, paper bags, paper cans, pulp molding, etc. Carton and paper cups are the products of larger scale in the industrial product market. In 2011, China's cumulative production of cardboard boxes (corrugated boxes) was 28.56 million tons, an increase of 15.56%; the growth rate of the carton market reached 17%; the consumption of paper cups reached 25.417 billion, an increase of 12.84%.

At present, China's paper product packaging production enterprises are in the stage of large-scale development, and the scale of enterprises has also promoted further upgrading of the industry. However, it should not be overlooked that the environmental protection issue in the papermaking industry has become a particular aspect of the country. The cost of paper product packaging manufacturers in terms of pollution reduction and consumption reduction will increase. On the other hand, international paper packaging enterprises continue to increase investment in China.

After nearly 30 years of development, China's paper product packaging industry has now reached the mid-stage of industrialization, and the prototype of large-scale and intensive development has taken shape. In recent years, with the gradual decline of the financial crisis, the foreign paper product packaging market has recovered. At the same time, some of China's paper product packaging export enterprises have been transformed from export sales to domestic sales. Domestic policies have strongly supported the paper product packaging industry, and China's paper product packaging industry has flourished. Development situation. In 2011, the scale of production and sales of China's paper products packaging industry expanded, and the growth rate was above 25%. The industry achieved sales of 327.248 billion yuan and the total industrial output value was 334.143 billion yuan.

More than 4,000 large-scale production enterprises in China's paper products packaging industry, most of which are small and medium-sized enterprises; although after more than 20 years of development, a number of large-scale, technologically advanced production enterprises have emerged in the industry, but overall, paper product packaging Industry concentration is still very low, belonging to the atomic market structure, and the industry is highly competitive. At the same time, under the huge demand and rapid growth trend of China's paper product packaging market, the world's major paper product packaging manufacturers have entered the Chinese market, and the industry market competition is becoming increasingly fierce.

The packaging of paper products is widely used, and the use of various types of paper packaging covers all aspects of human life and production. With the deepening of the application of paper product packaging in the consumer field, consumer behavior has also put forward new requirements for the paper products industry that sells products in the downstream industry and does not pay attention to product marketing. The performance design and decoration design of paper product packaging products All of them have become the direction of product development in the industry. Various new equipment, new processes and new technologies have been developed to design paper packaging with strong folding and pressure resistance, good printing effect and many varieties of packaging colors to meet consumers. demand.

China's paper product packaging production enterprises are in the stage of large-scale development, and the scale of enterprises has also promoted further upgrading of the industry. However, it should not be overlooked that the environmental protection issue in the papermaking industry has become a particularly important aspect of the country. The cost of paper product packaging manufacturers in terms of pollution reduction and consumption reduction will increase. On the other hand, international paper packaging enterprises continue to increase investment in China. The strategy of alliance and merger has made domestic paper packaging enterprises face further development pressure. In general, the development opportunities and challenges of the paper product packaging industry coexist. Domestic paper product packaging manufacturers especially need to pay attention to the establishment of brand advantages and the advancement of technical equipment to gain the ability and advantages to participate in international competition.

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